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Idea: Leverage Your Book-To-Be

You already know that writing a book is a great way to position yourself as an expert in your niche. But what about the time between deciding to write the book and when you actually get it finished and published?

Leverage your new book with this simple line on your email signatures and website header: Joe Smith, author of the forthcoming book, (Insert title and subtitle here.) This is almost as good credibility-wise as having already published the book.

Bonus: If appropriate, offer customers or clients the chance to be in your book. For example, if you’re writing a book on how to market online and you’re coaching online business clients, offer to add their success story and website URL to your book. They get free publicity and you get a success story that validates what you’re teaching.

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