You already know how important it is to get testimonials – but how do you ask for them?
Try one of these two lines at the top of your letter or as your email subject line:
“I want to write a story about you…”
“I want to make you famous!”
Then ask them for their honest opinion about your product or service, and explain you might be using it in your sales letter, on your website, in your brochure, etc.